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Naming

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Naming means the development of names for companies and products to reflect the main idea of the brand.

Name uniqueness and memorability are two of the principal brand positioning tools. It is the brand name which will become the main source of consumer associations and the name should clearly imply the concept of positioning of the future product or service. The name selection process is one of the most important factors in developing a vision of the future brand integrity in the consumer’s mind.

 

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